6 Digital Marketing Books You Must Read

December 19, 2015 by Rajat Taneja

“Reading is to the mind, what exercise is to the body.”
― Joseph Addison

If you’re a digital marketer, you realize the importance of creating and promoting relevant content in your marketing. To create great content you might want to go through a lot of great content already out there.

Why not consult the best digital marketing experts, and that too, for free?

Here’s a list of six digital marketing books we would want to recommend anyone who’s into digital marketing books.

1. Groundswell

Groundswell, by Charlene Li and Josh Bernoff, focuses on using the emerging and uncontrollable social technologies in favor of your brand.


2. Youtility

Jay Baer’s Youtility focuses on winning in this world of information overload, by being relentlessly helpful. The idea is to make your marketing so helpful, people would pay for it.


3. Inbound Marketing

Written by the co-founders of HubSpot, Brian Halligan and Dharmesh Shah, the Inbound Marketing book discusses the more empathetic approach to marketing, which is – attracting people instead of annoying them.


4. Likeable Social Media

Likeable Social Media, by Dave Kerpen, focuses on creating an irresistible brand on Facebook, Twitter and other social media channels.


5. Web Analytics: An Hour a Day

Avinash Kaushik’s Web Analytics book provides a step-by-step guide to a successful web analytics strategy and framework.


6. Everybody Writes

On the web, we are what we publish. Everybody Writes, by Ann Handley, is all about creating this excellent content that attracts and retains your customers.

Wait, there’s more!

No list on digital marketing books would be complete without one from Seth Godin. Here you go.


7. Tribes

Tribes talks about leading, connecting and creating movements. As digital marketing becomes more and more about leading by example and making relevant connections, the book becomes an even more important read.

Here are some more marketing classics by Seth Godin, including Permission Marketing and All Marketers Tell Stories.

In addition to the above list, we have 3 other popular books added to this must-read list below!

8. Building a Story Brand

Building a Story Brand is a bestseller book by Donald Miller. This book talks about seven universal elements of powerful stories that businesses can leverage to improve their relations with their customers and grow their business. 

digital marketing books

9. Contagious – Why Things Catch On

As the name suggests, this book by Jonah Berger takes a deep dive into techniques that can make online content go viral. He talks about the secret science behind word-of-mouth and social transmission of content. 

digital marketing books

10. How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, a book written by the social media expert Gary Vaynerchuk can introduce you to the social media marketing strategies that actually work! In this book, he shares hard-won advice on how to connect with customers and beat the competition.

digital marketing books

PS: You may also want to have a look at the 9 Twitter handles every Digital Marketer should follow.