#FlipMyFunnel: LogMeIn on Defining and Implementing ABM

August 8, 2018 by Nilanjana Dey

Lindsay Becker and Lisa DeDonato, both Supervisors of Corporate Marketing, LogMeIn, one of the top 5 SaaS companies in the world, spoke about their ABM journey. They said they embarked on an ABM strategy because it was the big thing. But that changed quickly.

Things didn’t go so well for LogMeIn. So what did they do?

They took a pause. And reimagined ABM for their business. And changed the ABM strategy.

Great to see @LogMeIn take a step back to figure out what their #ABM journey needed to be. Great way to illustrate the critical steps in moving from “marketing to accounts” to ABM! Alignment, resources, technology and metrics are all required @lindsay_jbecker #FlipMyFunnel pic.twitter.com/ht4VfPuH8K

— Jonathan Tam (@jontam13) August 8, 2018 And the results were stunning.

So what are the lessons?

Attendees agreed that this session marked high on authenticity!