INBOUND 2018: Gaetano DiNardi Explains How Anyone Can Build a High Velocity Lead Generation Machine

September 7, 2018 by Simran Sakshi

Gaetano DiNardi, VP marketing of Sales Hacker, thinks that anyone can hack sales.

While we were a little skeptical about it, he made sure that he cleared all of our doubts.

It’s true that most B2B buyers don’t want to talk to you.

But there’s a solution to this. It begins by asking yourself this simple question: “Am I playing the long game, or the short game?”

You could either keep pushing your content out until someone listens, or you could simply improve what you already have.

You also need to be intentional about where each piece of content fits in the buying process.

As marketers, you need to ask yourself: “How can I generate leads and then effectively engage them, too?”

Gaetano suggests you start creating webinars. And he has the stats to prove that they’re the most effective when it comes to generating leads.

There you have it. A simple strategy anyone can implement to turn their business into a powerful lead generation machine!

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