INBOUND 2018: What They Don’t Teach You about Conversion Optimizations: Secrets from the Frontlines

September 7, 2018 by Daizy Jain

According to Google, only 10% of A/B tests are successful! So how do we steer our best salesperson, our website, in the right direction? What do we do to optimize conversions? To help you answer these questions, Ayat Shukairy, took a session at Hubspot’s INBOUND18.

Ayat Shukairy, the co-founder managing partner at Invesp and the conversion optimization queen, took to stage to bust some myths and spill some beans about conversion optimization.

Some key takeaways from her session were:

During her session, Ayat mentioned that the key to success is experimenting. Trying different ways to achieve a good conversion rate is not a one-glove fits all process.

It’s a process that takes planning and knowing what impact your actions will have.

Ayat went on to talk about how best practices generally don’t work out and hence trying various methods is what will yield results.

She pointed out that we think of visitors behaving in a linear pattern, however, that’s not the case at all. The amount of detours a visitor takes to reach your target is inconceivable.

To sum it all up, CRO boils down to what your customers want, and you giving exactly that, no matter what.

If you want to catch more INBOUND 2018 action, make sure you’re keeping an eye on our remote coverage of the event! We’re super stoked to bringing you everything INBOUND!