David Berkowitz on Marketing for the Marketers

November 11, 2016 by Nilanjana Dey

Marketing for marketers. Quite a tricky role, that one. Especially for lean agencies, where small teams work with several different clients. They handle all sorts of marketing activities for their client, from SEO to content to promotions. But in all this work, where do you find the time to truly market yourself? How do you implement for yourself the same things that you do for your clients?

David Berkowitz took the stage at INBOUND16 to share his experiences of being a marketer’s marketer. And even though the session was quite late in the day, there was definitely no dearth of excitement.

Admittedly, there wasn’t a lot of chatter on Twitter around this session. But I assume that was because everyone was too busy relating to the kind of issues David was sharing.

But he was kind enough to share his slide deck before the session began. We hope it helps you get a glimpse of his session, and maybe find your own answers to this issue.
We would love to hear from you on the kind of challenges you encountered while marketing for marketers.

And while you are at it, don’t forget to check out our INBOUND16 coverage for recaps of some of the best sessions in Boston. Gary Vee’s keynote is particularly not to be missed.