Understanding User Behavior: LeadIn Review

September 12, 2015 by Abhinav Sahai

Where did that lead come from?
What should I do to engage my users?
Is the person applying for this position really interested in our company?

If you’re a business owner or in the sales and marketing department, am sure you can relate with these questions. In fact, any person in the content and/or inbound marketing business will be asking (or answering) these questions daily, sometimes multiple times a day!

Well, the LeadIn WordPress Plugin answers those questions for you, without even you having to talk to your users. Just in case you’re wondering wasn’t this product announced just 2 days back and hence how can we review it so soon? We were following INBOUND15 very actively and before even, it was announced, I came across it and being the curious guy I am, immediately implemented LeadIn on Niswey.com. Having used it for over a week, I have got data and feel I am in a good position to write a small review.

TL;DR: If your site runs on WordPress, install it, immediately. Why? Read on…

1. It captures users’ email and gives you more information about the person and the company within your WordPress dashboard. You should say this can be found out through Rapportive or other sources – fair enough. Just an added ease of having it within your WP dashboard, nothing major here.

2. Gives you the source of your lead, well Google Analytics also does that so nothing major there again. What Google Analytics does not give is the exact page from where the user landed on your site before filling the form.

We know that we are linked on SocialSamosa on 2 or 3 pages so it becomes important for us to know which content piece is working in our favor. Imagine if you were linked on a portal 5 or 10 times, wouldn’t you want to know which of those 10 pages is giving you the leads?

3. The best part of LeadIn is that it tells you the user history before she signed up on your website, including that from the popup form. While there are many plugins that give you the popup and exit intent form (our favorite is SumoMe here), none of them tells you the user’s journey before they signed up! In fact, when the user comes in next time again, it maps the visit! Isn’t that incredible?

If you’re into content marketing, that’s a very valuable piece of information. Why? Because you know exactly which content drives you the maximum signups and then based on that, you can generate similar content and thus increase your chances of getting more leads. Marketing in today’s world is truly agile, so you need to test and adapt all the time. This information allows you to do exactly that. Get. More. Conversions.

While there are more tools that give that information, but they are all pretty expensive. LeadIn gives you all for free, well, at least for the time being.

Just to build on to the case of using it (yeah, I am in love with it), another use case: From an HR point of view, it’s very important for an organization to know if a candidate applying is actually interested in the company. We, at Niswey, are really particular about the people we hire and a key objective in our hiring rounds is to figure out the seriousness of the candidate in working with us in particular. LeadIn comes into play here as we know which pages did the candidate go through before dropping her resume.

On our careers page, we have clearly detailed out what do we look for in people and have mentioned the links to our organization structure and culture.

Hope this review has helped you and you’ve figured by now whether to use it or not. Do drop in a comment and let us know how you’re using it, would love to hear from you.

P.S. No, we are not getting paid to write this review and neither are we LeadIn partners, at least not yet. ??