Content Strategy: Indian Health Insurance Marketing

January 1, 2018 by Suma EP

Health insurance marketing in India has been a purely in-your-face, pushy exercise. And some feel-good ads on TV and radio. But largely it’s still about cold sales calls with no real value created for a buyer.

However, there is a desperate desire to change all that. Most likely the CMO wants it to be about holistic health and customer life success and stuff that a buyer usually cares far more about. But is the marketing team able to deliver that? And are health insurance companies truly reaching out to their customers via the right digital channels?

We took a deep dive into the Indian insurance market and identified some of the clear opportunities for any health insurance company that wants to beat the competition.

Download our FREE ebook that outlines a content strategy for health insurance marketing in the digital space. It’s designed to help insurance companies becomes a true health partner, rather than being “just the pushy sales person who keeps pestering me!”