Lead generation and nurturing using inbound marketing
and account based marketing techniques.
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Typically, IT companies – hardware, software, SaaS – are looking to streamline their lead generation and nurturing processes. Most companies we talk to have done some things right, and struggle with some others. Some have got their content right, some SEO. Some have their PPC campaigns down pat. They use HubSpot, or are thinking of purchasing it.
But the CEOs or the sales and marketing heads are worried that things are not as they should be, especially when new markets have to be tapped or new offerings to be launched.
We help them identify what’s not working in their process or strategy via Niswey Discovery Workshops, and help them fix those issues via consulting and execution assignments.
HubSpot is a great enabler for B2B IT companies, especially when it comes to sales and marketing. And those IT companies that need to be in touch regularly with their customers for support, can go with HubSpot’s Service Hub as well.
Is HubSpot the right choice for us? Why is HubSpot not working for us? How do I get my team to exploit the potential of HubSpot for our business?
These are some of the questions we get from B2B IT companies. We can get to the answers by having some in-depth conversations with your team.
India is a huge under-served market, especially in healthcare. Global companies with innovations in healthcare recognize the potential to invest in India right now and build up mindshare and market share. The challenge is that of education across personas: consumers, doctors, channels. And the digital platform can enable this, as well as generate leads.
Niswey helps healthcare companies in their strategies to tap into the India market, by managing the execution of their paid campaigns, and ongoing content marketing efforts.
HubSpot is a tried and tested sales, marketing and service platform for healthcare companies across the globe.
HubSpot’s Marketing Hub enables healthcare companies to run the right campaigns for the right audiences, and see the impact in an easy-to-digest manner. With the simple ways to automate, create new campaigns and landing pages, marketing teams can shorten their turnaround time to launch new campaigns.
The Sales Hub enables companies to manage and automate their sales processes easily. With the Service Hub, handling customer service operations becomes a breeze.
Every day there are new products and apps being built. Many of them are tried and tested in one market, and have the potential to make it big in another. Companies need support in such markets to work with local agencies to advise them on the right strategy and execution while ensuring their investments are put to the right use through the right channels.
Niswey helps such companies with successful products to work out the strategy to address the new markets. A combination of inbound marketing, ABM and digital PR might be a good approach for them.
Companies on a tight budget can jump straight into automation using the free tools of the HubSpot platform that enables them to work with a free CRM, email, ads, social media and more. And as they see traction in the new market and as marketing needs grow because of the engagement seen, companies can pick and choose the right hubs of HubSpot to enable their execution.
HubSpot becomes then a tool that grows as the business does in the new market, by giving a company the leverage of using a world-class CRM, marketing automation, sales management and customer service management.
Identify what your digital marketing goals and processes should be, with our 2-day workshops.
Audit, strategy, content, SEO, PPC, email, marketing automation, analytics.
CRM setup, sales and marketing alignment, and content engine setup for sales processes.
Ongoing content creation and promotion to achieve marketing goals.
Get your team up to speed with using HubSpot to achieve your goals.
Accounts research, messaging, ads, personalization, measurement.