Digital Marketing Company Niswey’s Flat Organization Structure Makes It To BBC Capital

October 25, 2016 by Suma EP

New Delhi, India – 24 October, 2016: Niswey, a digital marketing firm that moved to a flat organization structure in early 2014, was recently covered by BBC Capital in an exploration of boss-free offices. The BBC article looked at the pros and cons of a flat organization, and how they function without the traditional hierarchy. Niswey was one of the few firms covered by BBC that had actually made it work. Abhinav Sahai, COO at Niswey, discussed in detail with Sonia Rothwell of BBC Capital about why they chose to go flat, and how it’s worked out for them so far. 


We were getting into a roadblock of managers, we’re not okay with this culture where people are just hired to watch other people doing the job. We started to see that inefficiencies were creeping in.”, said Abhinav Sahai, COO, Niswey.


Niswey made the transition to a flat organization structure after extensive consulting with their staff. This has been beneficial both in terms of rising efficiency and hiring the right people for the job.


About Niswey


Niswey is a digital marketing firm based in New Delhi. Niswey specializes in offering inbound marketing solutions, account based marketing, and marketing automation services.  Niswey has served clients across various industries. Among its clients are Sheroes, Srijan Technologies, NIIT Technologies and Raritan. With a team that has expertise in every aspect of online marketing, Niswey delivers ROI focussed marketing strategies that helps clients meet their business goals. For more information, visit